Seller's guide
Selling for what it's actually worth
Pricing strategy, preparation, professional marketing, and hard negotiation — organized around the number you need to walk away with.
- 1
Start with the real number
Not the automated estimate. I pull actual closed comparables, adjust for condition, lot, view, and upgrades, and show you the math. Then we work backward: after commissions, closing costs, and payoff, what do you net?
- 2
Decide what's worth fixing
Most sellers over-improve. I'll walk the house with you and separate what returns more than it costs — paint, landscaping, a deep clean, the one obvious repair — from what doesn't. Sometimes the answer is do nothing and price accordingly.
- 3
Prep and photograph
Staging consultation, professional photography, and where it fits the property, video and floor plans. Buyers decide from the first three photos whether to book a showing. Those three photos are the whole game.
- 4
Launch across the MLS and beyond
Your home hits the CRMLS and syndicates out to the major portals, plus targeted social and direct outreach to agents with matching buyers. The first ten days generate the most traffic you'll ever get — we don't waste them.
- 5
Review offers on the full picture
The highest offer is not always the best one. Loan type, appraisal gap coverage, contingency periods, and buyer motivation all affect whether the deal actually closes. I vet the buyer's lender before we accept.
- 6
Hold the deal together to close
Repair requests, appraisal issues, loan conditions — most escrows wobble at least once. Managing that is the part of the job you're actually paying for.
Pricing
Why overpricing costs you money
It feels safe to "test" a high price and come down later. In practice it does the opposite. Your listing gets the most eyes in its first week — that's when the buyers who've been watching the area finally see it.
Price above the market and those buyers skip it. By the time you reduce, the listing has days on market attached to it, and the new buyers seeing it assume something's wrong. Homes that reduce typically sell for less than homes priced right the first time.
Priced correctly, you compete for attention instead of chasing it. That's the whole strategy.
Note. The figures above illustrate general market dynamics, not a prediction or guarantee about any specific property. Every home and every market cycle is different — ask me for the current numbers in your neighborhood.